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Infographic: The Making of Replichrome I: Icon

At Totally Rad Inc., we believe that the best photography tools are made when you combine great image science and a true love for photography.   Two years ago, we set out on a journey to create presets that combine the math behind digital photography into the chemistry that gives analog so much character.

To develop Replichrome I:Icon, film for Lightroom, we collected the most popular film stocks in the world, then shot that film in every lighting condition with every camera we could get our hands on. Next, we scanned our film at some of the best labs in the country, on both Noritsu™ and Frontier™ scanners (because true filmophiles know that makes a difference!) Using that test data, we developed presets that are truly accurate with all cameras, in both Lightroom and ACR. In short, we did what they said couldn’t be done.

We’ve developed this infographic, which sums up our journey to bring you the best film emulation available –