about us

Totally Rad! Inc. is a boutique software company aimed at developing innovative and powerful image editing tools for creative photographers. With an emphasis on simple, visual interfaces and quick workflow, Totally Rad! Inc. caters to professional and hobbyist photographers who are looking to bring beautiful post-processing to their work. Made up of a unique team of artists and engineers, the Totally Rad! team is committed to agile product development, supported by a deep understanding of the art of photography.



Doug Boutwell began Totally Rad! Inc. as a side project to his professional photography business and grew the company to its current state – completely bootstrapped. Totally Rad! grew from Doug’s deep passion for photography and the arts. He is a long time OC native, and a formally trained artist-turned-photographer and now, software developer. Doug is also an avid adventurer, surfer, musician and proud father of two.



Chenin Boutwell found her love for photography through weddings. After graduating from law school, she abandoned that path to pursue photography. After 10 years, she took her knowledge and expertise in the photography field to join the Totally Rad! Inc. team and has helped design several of the TR! products. Chenin is a lover of Pilates, gardening, practicality and motherhood.